Course Details

Digital Marketing is indispensable for branding & marketing in today's world. Digital Marketing is the Most Important & the least understood marketing medium in corporates

Being online has become an integral part of our everyday life & it has become necessary for organizations to tap this medium to reach to its customers/target segment 

Digital Marketing is very vast & encompasses emails, websites, search engines, adwords, social media, analytics and so much more 

The pace at which digital marketing is evolving, everyday seems like a new learning & creation of new trends

There is a huge difference in the way digital marketing is consumed at a corporate level vis-a-vis individual level


Why?

  • Overview & Basics of Digital Marketing
  • Content Development & Content Marketing 
  • Website Strategy & Development
  • Search Engine Optimization (SEO)
  • Keyword Analysis
  • Search Engine Marketing – Google Adwords
  • Social Media Marketing – Facebook / Twitter / LinkedIn, Instagram, You Tube
  • Google Analytics & 3rd Party Tools
  • Email Marketing & CRM tools
  • Integrated Marketing Campaigns & ROI
  • Case study based Extensive hands on learning
  • Real life examples & Strategy Analysis 
  • 30+ hours of learning
  • Lifetime Access to Online Course
  • Completion Certificate


Course Brochure for more details - 07. Advanced Digital Marketing.pptx

Course curriculum

  • 1

    Advanced Digital Marketing

    • 1 Overview & Basics of Digital Marketing

    • 2 Content Marketing Part 1

    • 3 Content Marketing Part 2 & Building Customer Engagement

    • 4 Website Strategy & Development - 1

    • 5 Website Strategy & Development - 2

    • 6 Search Engine Optimization (SEO)

    • 7 Social Media Marketing - 1

    • 8 Social Media Marketing - 2

    • 9 Google Analytics

    • 11 Google Ads - Video Campaign

    • 10 Google Ads - Search Engine Marketing

    • 12 Email Marketing

    • 13 ROI Effectiveness
  • 2

    Case Studies

    • Kellogs youtube story

    • Dabur brave and beautiful youtube

    • Jack _ Jones_ Disruptive Campaign

    • VOLVO TRUCK - LIVE TEST SERIES INTEGRATED CAMPAIGN case study

    • British Airways India -- A Ticket to Visit Mum

    • Dunkin_ Donuts Mumbai Launch, 10th May 2014

    • Maybelline Kiss Song - Baby Lips Kiss Song

    • HIPPOonTwitter.mp4

    • Lacta - Facebook app - case study

    • SC Mumbai Marathon 2013_ Instagram Case Study

    • Comodo NYC Instagram Menu

    • Diesel_Social Media Case Study_ Twittergun

    • Chumbak

    • Insights on the AdWords Auction

    • Orra google display

    • Craftsvilla