Forevision Academy

FMCG Sales Course is a required course for anyone planning to join - FMCG, Consumer Durables, Paints, Tyre, Pharma Industry, Product Industries dependent on distribution - as Management Trainee, Area Sales Manager and grow to Product / Brand / Category Manager.

FMCG industry is a heavily Volume Driven Industry with tremendous competition. Being Low Engagement Category, FMCG is heavily dependent on Promotions & Schemes. Reaching out to all customers across geographies poses a challenge to Reach out to all Retail Outlets, hence Scientific Retail Planning becomes important

For MBA students, any marketing profile would first be for sales, as companies want employees to understand the product, client, market, competition, before moving to strategy / branding roles.

In an online B-School Survey we found that only 13% of the students were confident about their Selling Skills

Why?

• Industry Overview & Marketing Initiatives
• Effective Selling Skills
• Marketing Initiatives across Customer Purchase Process
• Value Orientation Model
• Sales Forecasting & Target Setting
• Market Planning & Analysis
• Manpower Planning & Scientific Retailing
• Inventory Management
• ROI and Trade Scheme calculations
• Funnel Management
• Extensive hand on practical learning
• Wide Range of Managerial Examples
• Lifetime Access to Online Course
• Completion Certificate

Course Overview - 

Course Brochure for more details -   08. FMCG Field Sales & Marketing Techniques.pdf